Marketing that is built on integrity, fueled by passion and driven by contribution.

Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in many major world markets, our holding companies specialize in advertising, branding, marketing, productions, podcasting, as well as solving complex e-commerce problems by integrative growth systems.

We are a client-centric and future-facing holding organization, which implies we invest and support our company brands. Our world-class teams are the central core of our company. They want to be part of an ethical organization with a people-first culture and values that align with their own. Our teams drive our remarkable success in the midst of an ever-changing marketing landscape.

We believe that our intentional focus on “Outstanding Inclusivity” encourages us to attract, retain, and develop the world’s most capable and long-term thinking individuals who represent a wide range of identities, experiences, perspectives, cultures, and ideas to help solve the increasingly complex problems that agencies and marketers face. A central focus on valuing respect for all reinforces beliefs required for extraordinary collaboration to accomplish breakthrough results. We are making fast progress but, as most organizations, perceive that we are not even close to achieving our potential.

We know that every single consumer is special, with a finely tuned set of beliefs, behaviors, and aspirations. We turn these unique data points into human understanding and create successful marketing campaigns.

We call this methodology consumer-centered marketing. Thinking past socioeconomics to connect, engage, and interact with consumers on an individual level to drive business outcomes. Utilizing data to recognize relevant consumers and build successful marketing experiences across all touchpoints.

We are the holding organization that is changing marketing by connecting with consumers in a more human manner by delivering solutions at the speed and with the scale required to accelerate business results.

Leadership

Hardy Haberland

Hardy Haberland

Co-Founder

Hardy Haberland is Co-Founder of Haberland Group. Since the debut of Haberland Group in 2015, Hardy Haberland has broken sales records while preserving the holding organization values. Now, the company brands are amongst the most prolific marketing companies in Germany.

Sidney Haberland

Sidney Haberland

Co-Founder

Sidney Haberland is Co-Founder of Haberland Group. Since the debut of Haberland Group in 2015, Sidney Haberland has righted the company’s financial course and moved to make it an industry leader by defining new systems that provide value to clients in a rapidly changing media and marketing environment.

 

Our Leadership

Based in Berlin and Singapore, our leadership team is dedicated, experienced, and forward-thinking. The team is comprised of executive officers, senior management, and a board of directors. Altogether, our leadership works hard to provide resources and support to ensure that our agencies and marketers can best meet clients’ needs.

Open Architecture

We are a client-centric holding organization, which implies we invest and support our company brands. This investment meant we stay imperative in new business, we drive highly significant levels of industry acknowledgment and we can attract and retain top-tier talent who want to build long-term careers with us. They also want to be part of an ethical organization with a people-first culture and values that align with their own. Open Architecture unlocks the power of our multidisciplinary teams throughout our holding company for the sole benefit of clients.

Open Architecture

Open Architecture

We are a client-centric holding organization, which implies we invest and support our organization’s brands. This investment meant we stay imperative in new business, we drive highly significant levels of industry acknowledgment and we can attract and retain talented personel who desire to build long-term careers with us. They also desire to be an important part of an ethical organization with a people-first culture and values that align with their own. Open Architecture unleashes the power of our multidisciplinary talents throughout our holding company for the sole benefit of clients.

Open Architecture

Diversity & Inclusion

Our comprehensive and inclusive culture allows us to retain and develop the growth of the world’s best talent, who in turn structure greater teams to help solve the increasingly complex problems that agencies and marketers face. Our projects have delivered outstanding results, and we are nowhere near the finish line.

Corporate Governance

Our Board of Directors and our approaches guarantee we are accountable to the entirety of our clients, representatives, and consumers—around the globe.