Marketing that is built on integrity, fueled by passion and driven by contribution.

Haberland Group is a newly founded provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing.

We are a client-centric and future-facing holding organization, which implies we invest and support our company brands. Our world-class teams are the central core of our company. They want to be part of an ethical organization with a people-first culture and values that align with their own. Our teams drive our success in the midst of an ever-changing marketing landscape.

We believe that our intentional focus on “Outstanding Inclusivity” encourages us to attract, retain, and develop the world’s most capable people who represent a wide range of identities, experiences, perspectives, cultures, and ideas to help solve the increasingly complex problems that marketers face. A central focus on valuing respect for all reinforces beliefs required for extraordinary collaboration to accomplish breakthrough results. We are making fast progress but, as most organizations, perceive that we are not even close to achieving our potential.

We know that every single consumer is special, with a finely tuned set of beliefs, behaviors, and aspirations. We turn these unique data points into human understanding and create successful marketing campaigns.

We call this methodology consumer-centered marketing. Thinking past socioeconomics to connect, engage, and interact with consumers on an individual level to drive business outcomes. Utilizing data to recognize relevant consumers and build successful marketing experiences across all touchpoints.

We are the holding organization that is changing marketing by connecting with consumers in a more human manner by delivering solutions at the speed and with the scale required to accelerate business results.

Leadership

Sidney Haberland

Sidney R. T. Haberland

Co-Founder and CEO

Sidney Roy Thomas Haberland is co-founder and chief executive officer of Haberland Group. He is leading the communications and business development functions for the holding company. Sidney’s unique ability is to connect with almost everyone including the most successful and influential entrepreneurs and investors. He leverages his networking capabilities to bring together the top industry transformers and leaders in the world.

Sidney’s 25-year mission is to establish Haberland Group as the leading global provider of marketing solutions by providing more value than anyone else.

Hardy Haberland

Hardy Haberland

Co-founder, CMO and Architect of Haberland Group

Hardy Haberland is co-founder, chief marketing officer and architect of Haberland Group. Under his leadership, Haberland Group diversified its business mix, broadened its distribution channels and enhanced its ability to compete in a changing financial services marketplace. Hardy defined new marketing systems that provide value to clients in a rapidly changing media and marketing environment.

Hardy is also connecting, contributing, and collaborating with award-winning marketers, behavioral scientists, and anyone else that piques his interest on Haberland Group’s emerging podcast platform.

Our Leadership

Based in Berlin, our leadership team is dedicated, skillful, and forward-thinking. Altogether, our leadership works hard to provide resources and support to ensure that our marketers can best meet clients’ needs.

Open Architecture

We stay imperative in new business, we attract and retain top-tier talent who want to build long-term careers with us. They also want to be part of an ethical organization with a people-first culture and values that align with their own. Open Architecture unlocks the power of our multidisciplinary teams throughout our organization for the sole benefit of clients.

Open Architecture

Open Architecture

We are a client-centric holding organization, which implies we invest and support our organization’s brands. This investment meant we stay imperative in new business, we drive highly significant levels of industry acknowledgment and we can attract and retain talented personel who desire to build long-term careers with us. They also desire to be an important part of an ethical organization with a people-first culture and values that align with their own. Open Architecture unleashes the power of our multidisciplinary talents throughout our holding company for the sole benefit of clients.

Open Architecture

Diversity & Inclusion

Our comprehensive and inclusive culture allows us to retain and develop the growth of the world’s best talent, who in turn structure greater teams to help solve the increasingly complex problems that marketers face.

Corporate Governance

Our Board of Directors and our approaches guarantee we are accountable to the entirety of our clients, representatives, and consumers.